Hi, I'm Alisha
Video & Influence Strategist
International Speaker
I know what it’s like to feel like you don’t quite fit in. To be a dreamer in a world that keeps telling you to be realistic.
I get it. I’ve lived it.
I also know what it feels like to go through periods of life so dark you can’t quite see the way out. I live with depression and anxiety.
And I don’t gloss over that.
Because you can be having both your best month in business and one of the toughest months of your life. You can hit your first $200,000 month and still question everything. That duality is real. And it’s actually a sign that you’re pushing yourself somewhere worth going.
I know what it’s like to feel invisible.
I’m here for the moments where you stumble, where you question yourself, where you get uncomfortable… because that discomfort is an inevitable part of becoming the woman you came here to be.
I’m not just here to cheer you on through the success…
I see women every single day who are underplaying their genius. And I can see their bigger vision, often before they can even see it themselves.
That’s the work. Drawing out what’s already there. Building your influence, presence and visibility that lets the world truly see you, both on the screen and beyond.
What drives me more than anything is this:
After studying media in school, and then a Bachelor of Film & Television… TV projects, late nights, and eventually my own short film (plus having to crowdfund $14K for it) that went on to win an international award…
I realised that spending two years on just one project?? Whilst thousands of new ideas formed and waited on the sidelines? Nope. That was never going to match the pace that my brain worked. So I moved to television. Faster pace. But a different kind of box.
I quickly felt invisible in a way I hadn’t expected. Working in a male-dominated industry, inside a very specific structure of how things were done, that creative and immersive part of my brain had nowhere to go.
I felt like I could disappear the next day and not have made a difference.
So I started using my weekends to create. Content and videos for brands and local businesses… which is what led to the beginning of all this.
Never in my wildest dreams did I realise that through video and content, I’d be found by Instagram (yes, THE Instagram), and paid to create for them. Never did I imagine, I would become fully booked out, launch the first Instagram Reels course globally, build the company to seven figures within my first two years… nor did I imagine selling out my first physical product, being discovered by a major national network to host my own podcast…
None of it happened because I had the biggest following or the most polished strategy. At the time I just thought it was the “power of reels”. (Spoiler: It was so much more than that!)
I always loved creating ‘silly little videos’.
- Produced and Directed my first short-film
- Working as a Zumba Instructor whilst studying
2016
- Working in TV Sports Broadcast
- Creating Content on Weekends for Cafes & Local Businesses
2019
Felt invisible and impactless working in a male dominated industry.
- The Social Impact was born.
nov 2019
- Left my full time job in Television to go all in on the business.
feb 2020
- COVID-19 hit and I lost all of my clients, and all of my income.
april 2020
- Reels arrived. After months of working on my mindset, health, joining courses and learning and applying everything I could… Reels had arrived, I was having more fun than ever and using everything I’d learnt and knew from my background to teach the world - how to use reels.
aug 2020
- Account started really taking off
nov 2020
- Started my second business with a stranger (we met online and decided to create a course together) and it took OFF.
2020
Booked out. Busier than ever.
- Courses started filling out
- During a launch of a new program, someone purchased me 10,000 new fake followers and I lost reels.
- Boarding my flight to Fiji, and being shared by Instagram Creators
2021
That's me!
- Was invited to speak and travel for a women in business event, unfortunately Victoria went into lockdown so I had to present from a far.
july 2021
- Started creating my new business. The first designer I’d hired wasn’t the right fit so I went to the best in the world…. and the brand started to come to life
nov 2021
- Woke up to a notification from Instagram.
2022
Sharing me as the first “Reels Pro”
- Podcast launched with Nova
- We sold out our first product with 3 reels
July 2022
- Hit a huge stretch goal of a $250K launch week!
- Took my team on our first business retreat. Of course our Airbnb had a ball pit…
- Made the impossible decision to close my second business and put my health and heart first. (One of the hardest choices I have ever had to make.)
2023
- Launched my own podcast, She Got Lucky and hit #19 on the charts!
2023
- Was thousands of Km’s in the air, crossing the pacific ocean… on my way to deliver my first international keynote in Florida, when a hurricane had the entire area evacuate… (24 hours in LA, almost being banned from the Beverly Hills Hotel and then home)
2024
- Delivered my first international (and best) keynote presentation yet. Attempt 2…. success!!
nov 2024
- Began rebranding from The Social Impact to Alisha Marfatia
nov 2025
Five years since starting the company, the goals, the vision - it’s all changed and no more could I hide behind a brand - when I had become my own brand.
- Building global influence for female entrepreneurs and leaders who are ready to stop being well-known in their corner of the world and start being known by it.
now
My biggest distraction in life is: Golden retrievers.
My toxic trait is:I hate being late, but I seem to have time-dyslexia.
My love language is:Tiramisu and Iced Coffee (Almond Milk and Ice Cream ofc).
My guilty pleasure is:Love Island or Below Deck whilst playing Gossip Harbor on my phone.
